Companies such as Apple have made their name by marketing their products not just as technological tools but as glamorous and fun toys.
But this marketing technique is nothing new, as these vintage adverts from the early days of PCs show.
They portray computers as fun, easy to use - and even sexy, with the help of a few eager-looking models.
Other quirks of the now-outdated ads include the attempt to initiate consumers in the strange world of 'electronic mail', and an appearance from the young Bill Gates.
But this marketing technique is nothing new, as these vintage adverts from the early days of PCs show.
They portray computers as fun, easy to use - and even sexy, with the help of a few eager-looking models.
Other quirks of the now-outdated ads include the attempt to initiate consumers in the strange world of 'electronic mail', and an appearance from the young Bill Gates.